Leadership Advisory Website Design — FGT Solutions
The first website for FGT Solutions, a people-strategy and leadership advisory practice. Built to give the firm a presence it never had, and to qualify leads before they reach the inbox: a five-question organizational diagnostic scores where a leader's problem actually sits, then hands them to the contact form already warmed up and self-identified.
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Challenge
An established advisory practice was running entirely on referrals with no website at all. Prospects had nowhere to size up the work before reaching out, and every inquiry that did arrive landed cold, with no sense of whether the organization was a fit or what was actually going wrong inside it.
Solution
Built a full site around the two reasons leaders actually call, then put a five-question organizational diagnostic in front of the contact form. Each answer is scored and reflected back in plain language, so by the time a visitor reaches the lead form they have named their own problem and self-selected. Submissions route straight to the inbox through Web3Forms, with no backend to maintain.
Results
- •First web presence for a practice that had run on referrals alone
- •Five-question diagnostic that scores and qualifies a lead before the form
- •Answers reflected back in plain language, so prospects arrive already self-identified
- •Service, process, and first-30-days sections that answer the sales questions up front
- •Serverless lead delivery through Web3Forms, sitemap and robots configured for search
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