About Smart Scale
Where Design Meets Strategy
Jay Maldonado
Dessiah Maldonado
Smart Scale Founders
We're Smart Scale, and we're not your typical web design agency.
Founded by Jay and Dessiah Maldonado—a husband-and-wife team of serial entrepreneurs—Smart Scale was born from a simple frustration: too many businesses were stuck with cookie-cutter websites that didn't reflect their uniqueness or drive results.
We've been where you are. We've built businesses, navigated growth challenges, and experienced firsthand the struggle of finding affordable, high-quality web design that actually converts. We know that your website isn't just a digital business card—it's your hardest-working employee, your 24/7 salesperson, and often the first impression you make on potential clients.
That's why we founded Smart Scale: to provide boutique web design services that combine strategic thinking with beautiful execution. We're not a massive agency with layers of account managers. When you work with us, you work directly with the designers and developers who care about your success.
Based in Katy, Texas, we've helped businesses across industries—from financial services to legal practices, from startups to established companies—create websites that don't just look good, but work hard. Every site we design is custom-built, conversion-focused, and optimized for the way real people browse and buy.
We believe every business deserves a website that makes them look like they invested six figures—even if they didn't. That's the Smart Scale difference: premium design, strategic approach, and personal service at a price that makes sense.
Let's build something amazing together.
Our Approach
How we think about web design
Strategy First
We don't start with design—we start with understanding your business, your goals, and your customers. Every design decision is driven by strategy.
Custom, Not Templates
No WordPress themes. No cookie-cutter solutions. Every website we create is built from scratch to match your brand and business needs.
Built to Convert
Beautiful design is just the beginning. We optimize every element to turn visitors into customers, clients, and leads.
Why Businesses Choose Smart Scale
Boutique, Personal Service
You're not a ticket number. You work directly with Jay and Dessiah, the founders who personally handle every project.
Entrepreneurs Helping Entrepreneurs
We've built businesses ourselves. We understand deadlines, budgets, and the pressure to launch. We're partners, not just vendors.
Fast Without Compromising Quality
Most projects are completed in 2-4 weeks. We move quickly because we respect your time and understand that speed matters in business.
Transparent, Honest Pricing
No hidden fees, no scope creep, no surprises. You'll know exactly what you're paying for and what to expect.
By The Numbers
Client Satisfaction
Week Average Timeline
Based in Texas
Ready to Work Together?
Let's build a website that works as hard as you do.