Dance Career Consultant Website Design — Rai Arts
Arts / Consulting · New York
A website for Rai Arts, a New York dance career consultancy founded by Kira Rai Daniel that shows dancers how to stay in the arts and build a sustainable career beyond performing. Service pages cover one-on-one consulting and the Literacy Series workshops for college dance programs, and a Learn page lets visitors join her newsletter, get her ebook, and read her Substack essays.
Tech Stack
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Challenge
Kira teaches dancers the business side of a career in the arts, which is a new idea to most of her audience. She needed a site that explained the work clearly, felt like her brand from the first scroll, and gave visitors a next step whether they were ready to book or just wanted to keep learning.
Solution
We designed the site from a single call and a mockup, capturing her voice and the warm, editorial feel of her brand. Services get their own pages for consulting and the Literacy Series workshops. The Learn page brings her resources together in one place: a newsletter form that adds subscribers to MailerLite server-side, a link to her ebook More Than a Dancer, and her latest Substack essays, so the site keeps working for her between client calls.
Results
- •Newsletter signup built into the site, with subscribers added to MailerLite automatically
- •A Learn page that connects her ebook, newsletter, and Substack essays
- •Dedicated pages for consulting and the Literacy Series workshops
- •Brand, voice, and personality captured from one call, in Kira's words
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